Monday, 13 May 2013

LO2: Synopsis


SYNOPSIS
Our advert will be promoting a new energy drink called ZEUS SPORT and will be on average one and a half minutes long. The advert is based on two football players; Daniel and Gift who are training through a series of football drills. Gift has taken water and Daniel has taken Zeus before the starting the training. Both start the training together when Daniel takes the lead. Gift falls back half way during the training session, when Daniel approaches him and gives ZEUS SPORT to Gift. Immediately after taking this, Gift feels the impact of this energy drink. Gift is then able to finish his training too. This advert will persuade the audience through reward power as it promises to give the consumer more energy to continue going. Our slogan for this product is: "live it longer...the extension energy drink." 

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