AFTER MARKET RESEARCH
Reflecting from our audience
questionnaires I have been able to analyse the data into relevant categories.
Below are some representations of the primary data we collected from a sample
of thirteen individuals. We have narrowed our results to give simplify our
target market.
|
Age
group
|
16- 20 Yrs
|
|
Mode
|
SKY
|
|
Watch With
|
Siblings
|
|
Hours
of TV
|
10 - 15
|
|
Use
of Product
|
Yes
|
|
Approx
Cost
|
£0.51 - £1
|
As our target
age group is aimed towards individuals aged thirteen to forty five years old,
we are able to attract their attention because the individuals we surveyed fell
between the intervals 16 - 20 years old. From the analysis, we will be
broadcasting our advert on Sky, which will be viewable from 4pm to 1am. This is
because from our research we were able to identify that representative sample
of mainly 16 -20 year olds watched television for 10 - 15 hours, mostly from
5pm till late. We will be continuing to advertise this product as all of our
respondents said that they would purchase our product. The price range of our
energy drink will be £0.69 for cans
and £1.19 for a
bottle. The available flavours of the energy drink will be; tropical, fruit
burst, cherry and the traditional orange flavoured energy drink.
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