LO2: Individual Ideas

MY IDEA

BRAND: Dior
PRODUCT: Lipstick
BENEFITS OF PRODUCT:

·         12 hour long lasting lipstick

·         Gives shine to the lips

·         One of the few products which is available in a wide range of colours

·         Tried, tested and loved by 9 in 10 women

·         Waterproof; no need to keep re applying

TARGET AUDIENCE: Predominantly women, however can also be aimed at males as they may think of giving this as a gift to their partners. Vast majority appeals to women, with a proportion of the target market aimed at men. Psychographic and demographically generally aimed towards women aged 18 – 40 years old, falling under class categories A, B, C1 and perhaps C2 because the brand is slightly expensive to afford for a non-middle class audience.

OTHER PRODUCTS:

·         Fragrances

·         Make up (incl. foundations, eye kits, lip gloss etc.)

·         Bags

·        Fashion & accessories and more so.

BAHNO'S IDEA:

To advertise the Bare minerals foundation, this brand is based within Debenhams as it own section the store. The product does not have much awareness therefore advertising this will be a good idea.

The product can be advertised and awareness can be created for it, this being that it holds a unique selling point.

The advertising can look at the factor that it is good for your skin as it is better than regular foundations in the sense that it provides minerals to your skin.

In addition to this it is simple to use and vast amounts of foundation will not be used and the powder included in different shades to complement the individuals face.

The product can advertise this product as it also includes a started kit for individuals so that they are able to see how good the product is on their skin.

The product includes the basics, which is Primer, Foundation, Warmth and Original veil to complement the skin. Furthermore to this I am able to see that it includes brushes for the service to be carried out. In addition to this it is very good product as it provides a CD that explains how they are used.

The Brand Image and Colours - Identifying that the brand includes the colours of brown, light beige, pink and light pink. From this I am able to see that these will be the colours used to present the product and the logo will be beige therefore the house style will be around these types of colours.

The Target Audience - The target audience for this product is mainly females, it terms of lifestyle it will be those who can afford luxuries as this product is around £50. Therefore it will be aimed at those who have high amount of income and those individuals interested in treating themselves and having luxuries for themselves.

GIFT'S IDEA:

My initial idea is to advertise Nike clothing such as tracksuits, T-shirts, jackets; shorts and many more. The Nike clothing will be advertised as clothing which enhance your performance in style. The clothing will have various colours and different shapes and sizes. My main audience will be the general public who are interested in sport or just like to wear the brand for it's popularity or for fashion. The advert will appeal to both men and women between the ages of 10 to 60. The values of the clothing are cutting edge, cool and friendly. In my advert I will use characters that appeal to the audience as world-class performers, something similar to celebrity endorsement. My products will be very affordable so the consumers can buy items worth their money. My products will sell much better compared to other products because it's original, worn by the best athletes, it's very futuristic clothing and its very affordable to everyone. The slogan is very catchy and very influential.